The title of this short press note, by using a slick play on words, announces that canned meat Prem* will replace the traditional turkey. The term “to pinch-hit for” in baseball means to bat as a substitute for the scheduled batter, so in this case can simply be translated as to act as a substitute.
The large quantities of All-American chow are humorously promised by the mess officer Lt. Col. Walter M. Oakes to overload the Oflag 64 tables – American oatmeal for breakfast, meat and vegetable hash à la Oakes for dinner, and for supper – instead of traditional turkey – "Prem, mashed potatoes, peas, carrots will be served. Even a dessert may be served, depending on what shows up".
*Prem – a canned precooked meat product of Swift's Co., luncheon loaf made from coarse-ground lean pork and beef, see the original ads from the late 40’s of the previous century.
Ads taken from TJS Labs Gallery of Graphic Design.
© Mariusz Winiecki
Special thanks to Elodie Caldwell